What is private label ?

It can be defined as producing a private label product or a servis with the copyright or trademark of another company on behalf of that company. İt is positioned as an ideal way to compete with certain brands of products that have a strong sales network and are loceted in the market by chain markets. It is an effective method for reaching global or regional sales targets as it brings along an alternative cost solution.in terms of meeting the the long-term sales targets in terms of market needs, it brings with it a strong consumption effect with reasonable price and quality criteria.the main target of private label applications can be described as the formation of sales trends and is briefly defined as a private label product.

Private label in the World and in our country

Across europe, including turkey especially the retail sector in france, belgium, germany,england,spain and switzerland in private label products (private label) while having a significant share of %48 in overall market share in america, asia and around the World in all other regions and countries this rate is quite high.the fact that private label products have such a high share in the World market, besides the advantages of product quality , product variety and reasonable price, briefly Show the effect and attraction of private label products. İn the constantly evolving retail industry , private label products are one of every 5 products sold today, and private label products are becoming more and more attractive.